Metric | Data |
Projected Annual Visitors | 600,000+ (upon completion of all phases) |
Direct Visitor Spending | $37 million (surged from $12.8M initial forecast) |
Annual Economic Impact | $34 million+ (once the fieldhouse is completed) |
Sponsorship Revenue | $2.5 million+ (first five years; doubled initial projections) |
Facility Scale | 100 acres, 29 total fields (22 youth, 9 full-size, 11 multi-sport) |
Tournament/Event Volume | 32 major events scheduled |
Parking Capacity | 1,300 free spaces |
Sources
Visitor & Economic Projections: JLG Architects Project Portfolio
Sponsorship & Visitor Spending: Connelly Electric Project Highlights
Facility Specifications: Wintrust Crossroads Official Website
Economic Impact Context: Shaw Local (Herald-News)
At Wintrust Crossroads Sports Complex, every event is an opportunity for brands to connect with a high-energy, highly engaged audience. From regional tournaments to daily play, our facility delivers consistent exposure, meaningful interaction, and measurable impact for our partners.
Wintrust Crossroads is redefining youth and amateur sports in the region—bringing together families, athletes, and visitors from across the Midwest and beyond. As a premier destination, we offer unmatched opportunities to connect your brand with active audiences who are ready to spend, explore, and engage.
With hundreds of thousands of annual visitors near and far—and even more on the horizon with our new indoor facility opening in 2028—your business can become part of a rapidly growing environment that drives visibility, builds loyalty, and creates lasting impact through fully customized sponsorship and advertising opportunities.
Take a look at our sponsorship booklet. From there, you’ll complete the sponsorship interest form and we will be in touch!